Social commerce & experiences

E-commerce powered by Social Media: We build and scale owned Social Media brands. Brands that are inspired, driven and loved by social media users. Our Social Commerce core experience lies in the sectors Home & Living, Beauty & Wellbeing and Food. Social Experiences made by Social Chain connect the online and offline world.

Home & Living

RAVENSBERGER Matratzen

Individually-tailored mattresses and bedroom accessories

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Lumaland

Global e-commerce network and German market leader for home & living accessories

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URBANARA

Innovative direct-to-consumer brand for natural home & living accessories

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Möbelfreude

Contemporary furniture and beds and boxspring beds for modern interiors

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Lumaland Sitzsack

Make yourself comfortable: one of our signature d2c-brands

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Beauty & Wellbeing

#Doyoursports

Fitness & Yoga shop for sports & Yoga accessories

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MABYEN

Baby care products, baby spas and course for babies and parents

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Puffin Beauty

Innovative hair accessories for instant styling

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Food

KoRo

High-quality natural food and superfoods, sold d2c in bulk packages

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3Bears

Simple and delicious oat recipes, made from all-natural ingredients & superfoods

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Our social experiences

GLOW by dm

Europe’s largest beauty festival, with over 250 top influencers as ambassadors

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World Fitness Day

World’s biggest fitness convention

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Silvester in Berlin

Making New Year's Eve a brand: coming soon

ArtNight

Innovative online platform for creative experiences

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DEF Media

Pop cultural programmes, contemporary topics and media production

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